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Strategic Brand Management Building, Measuring, and Managing Brand Equity
Material type:
TextPublication details: Pearson India Education Services Pvt. Ltd Chennai 2023Edition: 5th EdDescription: 631ISBN: - 9789353946135
- 658.827 KEL
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General Book | Central Library CUK | 658.827 KEL (Browse shelf(Opens below)) | Available | 48527 |
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| 658.827 HAR Brand equity measurement | 658.827 HAR Brand equity measurement | 658.827 HBR Harvard Business Review on Brand Management | 658.827 KEL Strategic Brand Management Building, Measuring, and Managing Brand Equity | 658.827 KOM Brand Challenge Adapting branding to sectorial imperatives | 658.827 KOM Definitive book of Branding | 658.827 KOM Definitive book of Branding |
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