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Strategic Brand Management Building, Measuring, and Managing Brand Equity

Keller Kevin Lane

Strategic Brand Management Building, Measuring, and Managing Brand Equity - 5th Ed - Chennai Pearson India Education Services Pvt. Ltd 2023 - 631

ISBN: 9789353946135

Subjects--Topical Terms:
ambi
brand
keller
kevin
lane
m
management
parameswaaran
swaminathan
vanitha
strategic

Dewey Class. No.: 658.827 KEL

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