How Cool Brands Stay Hot Branding to Generations Y (Record no. 83173)

MARC details
000 -LEADER
fixed length control field 00651nam a2200253Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805130139.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2011||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749462505
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 BER
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bergh Joeri Van Den
245 #0 - TITLE STATEMENT
Title How Cool Brands Stay Hot Branding to Generations Y
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan Page Ltd.
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 249
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element behrer mattias
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element bergh joeri van den
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element brands
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element generation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element cool
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kerkstoel Gert
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Behrer Mattias
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Central Library CUK Central Library CUK 08/11/2018   658.827 BER 35388 05/08/2025   General Book