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How Cool Brands Stay Hot Branding to Generations Y

Bergh Joeri Van Den

How Cool Brands Stay Hot Branding to Generations Y - London Kogan Page Ltd. 2011 - 249

ISBN: 9780749462505

Subjects--Topical Terms:
behrer mattias
bergh joeri van den
branding
brands
generation
cool

Dewey Class. No.: 658.827 BER

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