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| 100 | _aBelch George E | ||
| 245 | 0 | _aAdvertising and Promotion An Integrated Marketing Communications Perspective | |
| 250 | _a12th Edition | ||
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_bMCGRAW HILL EDUCATION (INDIA) PRIVATE LIMITED _aChennai _c2022 |
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| 650 | _apromotion | ||
| 690 | _aBusiness Studies | ||
| 700 | _a Purani Keyoor,Belch George E,Belch Milhael A | ||
| 700 | _aBelch Milhael A | ||
| 942 | _cBK | ||
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