TY - BOOK AU - Wirtz Jochen AU - Chatterjee Jayanta AU - Lovelock Christopher TI - Services Marketing People Technology Strategy SN - 9789332587687 U1 - 658.802 WIR PY - 2018/// CY - Noida PB - Pearson India Education KW - chatterjee jayanta KW - lovelock christopher KW - wirtz jochen KW - services marketing ER -