TY - BOOK AU - East Robert AU - Wright Malcolm, Vanhuele Marc TI - Consumer Behaviour: Applications in Marketing SN - 9788132103158 U1 - 658.8342 EAS PY - 2009/// CY - New Delhi PB - Sage Publications KW - Applications KW - East Robert KW - Marketing KW - Vanhuele Marc KW - Wright Malcolm KW - Consumer Behaviour ER -