Kotler Philip, et..al.. <br/><br/>
Principles of Marketing 

 - 4th 
 - New Delhi  Pearson  2010 
 - 514 
<br/><br/><label>ISBN: </label>9788131731017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT