TY  - BOOK
AU  - Assael Henry
TI  - Consumer Behavior and Marketing Action
SN  - 9788131500361
U1  - 658.8342 ASS 
PY  - 2011///
PB  - Cengage Learning India Pvt. Ltd.
KW  -  assael henry
KW  -  marketing
KW  - consumer behavior
ER  -