TY  - BOOK
AU  - Zikmund William G
AU  - McLeod Raymond Gilbert Faye W
TI  - Customer Relationsship Management
SN  - 9788126528059
U1  - 658.812 ZIK 
PY  - 2003///
CY  - Delhi
PB  - Wiley
KW  -  gilbert faye w
KW  -  information technology
KW  -  marketing
KW  -  mcleod raymond
KW  -  zikmund william g
KW  - customer relation management
ER  -