TY - BOOK AU - Hidalgo Carlos TI - Driving Demand Transforming B2B Marketing to Meet the needs of the Modern Buyer SN - 9781137526786 U1 - 658.804 HID PY - 2015/// CY - New York PB - Plagrave Macmillan KW - b2b KW - demand KW - marketing KW - meet KW - transforming KW - driving ER -