TY  - BOOK
AU  - Berh Joeri Van Den 
AU  -  Behrer Mattias
TI  - How Cool Brands Stay Hot Branding to Generation Y
SN  - 9780749462505
U1  - 658.827 BER 
PY  - 2011///
CY  - London
PB  - Koganpage
KW  -  Branding
KW  -  Brands
KW  -  Cool
KW  - Generation
KW  - Hot
KW  - How
ER  -