Berh Joeri Van Den  <br/><br/>
How Cool Brands Stay Hot Branding to Generation Y 

 - London  Koganpage  2011 
 - 248 
<br/><br/><label>ISBN: </label>9780749462505 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Branding<br/> Brands<br/> Cool<br/>Generation<br/>Hot<br/>How
<br/><br/><label>Dewey Class. No.: </label>658.827 BER