TY  - BOOK
AU  - Higham William
TI  - Next Big Thing Spotting and forecasting consumer trends for profit
SN  - 9780749454500
U1  - 658.8342 HIG 
PY  - 2010///
CY  - London
PB  - Kogan Page
KW  -  consumer
KW  -  forecating
KW  -  higham william
KW  -  profit
KW  -  thing
KW  - big
ER  -