TY  - BOOK
AU  - Gelder Sicco Van
TI  - Global Brand Strategy
SN  - 9780749442132
U1  - 658.827 GEL 
PY  - 2008///
CY  - London and Sterling, VA
PB  - Kogan Page
KW  -  Export Marketing
KW  -  planning
KW  - Global Brand Strategy
ER  -