TY  - BOOK
AU  - Bijapurkar Rama 
AU  -  Prahalad C K, Murthy N R Narayana
TI  - We are like that only understanding the logic of Consumer India
SN  - 9780143065975
U1  - 339.47 BIJ 
PY  - 2009///
CY  - New Delhi
PB  - Portfolio Penguin Group
KW  -  bijapurkar rama
KW  -  india
KW  -  murthy n r narayana
KW  -  prahalad c k
KW  - consumer
ER  -