TY  - BOOK
AU  - Makkar, Urvashi
AU  - Makkar, Harinder Kumar
TI  - CRM:Customer relationship Management
SN  - 9780071333313
U1  - 658.812 MAK 
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - CRM Customer relationship Management
ER  -