Belch George E  <br/><br/>
Advertising and Promotion:An Integrated Marketing Communications Perspective 

 - 8th 
 - Boston  McGrwah-Hill  2009 
 - 838 
<br/><br/><label>ISBN: </label>9780071284400 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Communications Perspective<br/> Marketing<br/>Advertising<br/>Belch George E<br/>Integrated<br/>Promotion
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL