TY  - BOOK
AU  - Loudon David L
AU  - Bitta Albert J Della Ed
TI  - Consumer Behavior
SN  - 9780070473812
U1  - 658.8342 LOU 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  -  Behavior
KW  -  Consumer
KW  - Management
ER  -