TY  - BOOK
AU  - Harish R 
AU  -  Gopalakrishnan P S
TI  - Brand Equity Measurement
SN  - 8131712282
U1  - 658.827 HAR 
PY  - 2007///
CY  - Hyderabad
PB  - The ICFAI University Press
KW  - Brand Equity Measurement
ER  -