TY  - BOOK
AU  - Naik C N Krishna 
AU  -  Reddy L Venugopal
TI  - Consumer Behavior
SN  - 874141477
U1  - 658.8342 NAI 
PY  - 1999///
CY  - New Delhi
PB  - Discovery Publishing House
KW  - Consumer Behavior
ER  -