Keller Kevin Lane <br/><br/>
Strategic Brand Management   Building, Measuring, and Managing Brand Equity 

 - 5th Ed 
 - Chennai  Pearson India Education Services Pvt. Ltd   2023 
 - 631 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ambi<br/>brand<br/>keller<br/>kevin<br/>lane<br/>m<br/>management<br/>parameswaaran<br/>swaminathan<br/>vanitha<br/>strategic
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL