Consumer Behavior Building Marketing Strategy (Record no. 93893)

MARC details
000 -LEADER
fixed length control field 00738nam a2200265Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805131611.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2022||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789355321503
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 MOT
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business Studies
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mothersbaugh David
245 #0 - TITLE STATEMENT
Title Consumer Behavior Building Marketing Strategy
250 ## - EDITION STATEMENT
Edition statement 14th Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. MCGRAW HILL EDUCATION (INDIA) PRIVATE LIMITED
Place of publication, distribution, etc. Chennai
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent 722
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element building
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element consumer
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element mothersbaugh
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element strategy
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kleiser Susan Bardi, Mookerjee,Mothersbaugh David,Hawkins Del l
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hawkins Del l
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 11/04/2023 Bio Green Books 635.45 1 658.8342 MOT 43911 30/10/2025 15/10/2025 895.00 04/03/2023 General Book 29 INR LB-3430