Advertising and Promotion An Integrated Marketing Communications Perspective (Record no. 93872)

MARC details
000 -LEADER
fixed length control field 00747nam a2200265Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805131609.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789354600807
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business Studies
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch George E
245 #0 - TITLE STATEMENT
Title Advertising and Promotion An Integrated Marketing Communications Perspective
250 ## - EDITION STATEMENT
Edition statement 12th Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. MCGRAW HILL EDUCATION (INDIA) PRIVATE LIMITED
Place of publication, distribution, etc. Chennai
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent 709
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element an
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element communications
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element integrated
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element promotion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Purani Keyoor,Belch George E,Belch Milhael A
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch Milhael A
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 22/05/2023 Bio Green Books 745.50   659.1 BEL 44114 05/08/2025 1050.00 04/03/2023 General Book 29 INR LB-3412
        Central Library CUK Central Library CUK 22/05/2023 Bio Green Books 745.50   659.1 BEL 44115 05/08/2025 1050.00 04/03/2023 General Book 29 INR LB-3412
        Central Library CUK Central Library CUK 22/05/2023 Bio Green Books 745.50   659.1 BEL 44116 05/08/2025 1050.00 04/03/2023 General Book 29 INR LB-3412
        Central Library CUK Central Library CUK 22/05/2023 Bio Green Books 745.50   659.1 BEL 44117 05/08/2025 1050.00 04/03/2023 General Book 29 INR LB-3412
        Central Library CUK Central Library CUK 31/07/2025 Astral International Pprivate Limited 904.00   659.1 BEL 48480 12/08/2025 1130.00 13/03/2025 General Book 20   LB-145
        Central Library CUK Central Library CUK 31/07/2025 Astral International Pprivate Limited 904.00   659.1 BEL 48481 12/08/2025 1130.00 13/03/2025 General Book 20   LB-145
        Central Library CUK Central Library CUK 31/07/2025 Astral International Pprivate Limited 904.00   659.1 BEL 48482 12/08/2025 1130.00 13/03/2025 General Book 20   LB-145
        Central Library CUK Central Library CUK 31/07/2025 Astral International Pprivate Limited 904.00   659.1 BEL 48483 12/08/2025 1130.00 13/03/2025 General Book 20   LB-145