Advertising and Promotion (Record no. 93871)

MARC details
000 -LEADER
fixed length control field 00600nam a2200265Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805131609.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2022||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789354600807
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business Studies
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch George
245 #0 - TITLE STATEMENT
Title Advertising and Promotion
250 ## - EDITION STATEMENT
Edition statement 12
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. MC GRAW HILL
Place of publication, distribution, etc. India
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent 712
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element belch
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element belch
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element e
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element george
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element promotion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Purani Keyoor
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch Michael A
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 05/04/2022 Bio Green Books 726.35   659.1 BEL 42871 05/08/2025 995.00 03/01/2022 General Book 27 INR LB-2621