Effectiveness of Advertisement (Record no. 93372)

MARC details
000 -LEADER
fixed length control field 00569nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805131520.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2013||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350562574
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1095 IGN
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ignatius C Mahimai
245 #0 - TITLE STATEMENT
Title Effectiveness of Advertisement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Discovery Publishing House Pvt. Ltd.
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 226
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ganasekar i francis
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ignatius c mahimai arul
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element advertisement
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ganasekar I Francis
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 01/05/2014 Grolier Book Company 960.00   659.1095 IGN 15324 05/08/2025 1200.00 11/03/2014 General Book 20 INR 49