Principles of Marketing (Record no. 92994)

MARC details
000 -LEADER
fixed length control field 00542nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805131438.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2016||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332558472
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
245 #0 - TITLE STATEMENT
Title Principles of Marketing
250 ## - EDITION STATEMENT
Edition statement 15th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent 732
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Armstrong Gary
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Kotler Philip
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management Marketing Principles
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong Gary
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number Date last checked out
        Central Library CUK Central Library CUK 11/03/2016 Astral International Private LImited 639.20   658.8 KOT 27499 05/08/2025 799.00 19/02/2016 General Book 20 INR LB-2642  
        Central Library CUK Central Library CUK 11/03/2016 Astral International Private LImited 639.20   658.8 KOT 27500 05/08/2025 799.00 19/02/2016 General Book 20 INR LB-2642  
        Central Library CUK Central Library CUK 11/03/2016 Astral International Private LImited 639.20   658.8 KOT 27501 05/08/2025 799.00 19/02/2016 General Book 20 INR LB-2642  
        Central Library CUK Central Library CUK 11/03/2016 Astral International Private LImited 639.20   658.8 KOT 27502 05/08/2025 799.00 19/02/2016 General Book 20 INR LB-2642  
        Central Library CUK Central Library CUK 11/03/2016 Astral International Private LImited 639.20 1 658.8 KOT 27503 25/11/2025 799.00 19/02/2016 General Book 20 INR LB-2642 29/09/2025