Strategic Brand Management (Record no. 92941)

MARC details
000 -LEADER
fixed length control field 00635nam a2200253Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805131428.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2013||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332542204
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 KEl
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller Kevin Lane
245 #0 - TITLE STATEMENT
Title Strategic Brand Management
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 586
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Jacob Isaac
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Keller Kevin Lane
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Parameswaran Ambi M.G
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Parameswaran Ambi M.G,Jacob Isaac
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number Collection
        Central Library CUK Central Library CUK 04/03/2016 Professional Book Services 600.00   658.802 KEl 27204 05/08/2025 750.00 06/02/2016 General Book 20 INR 299/15-16  
        Central Library CUK Central Library CUK 04/03/2016 Professional Book Services 600.00   658.802 KEl 27205 05/08/2025 750.00 06/02/2016 General Book 20 INR 299/15-16  
        Central Library CUK Central Library CUK 04/03/2016 Professional Book Services 600.00   658.802 KEl 27206 05/08/2025 750.00 06/02/2016 General Book 20 INR 299/15-16  
        Central Library CUK Central Library CUK 04/03/2016 Professional Book Services 600.00   658.802 KEl 27207 05/08/2025 750.00 06/02/2016 General Book 20 INR 299/15-16  
        Central Library CUK Central Library CUK 04/03/2016 Professional Book Services 600.00   658.802 KEl 27208 05/08/2025 750.00 06/02/2016 General Book 20 INR 299/15-16  
        Central Library CUK Central Library CUK 04/03/2016 Professional Book Services 600.00   658.802 KEl 27209 05/08/2025 750.00 06/02/2016 General Book 20 INR 299/15-16  
        Central Library CUK Central Library CUK 04/03/2016 Professional Book Services 600.00   658.802 KEl 27210 05/08/2025 750.00 06/02/2016 General Book 20 INR 299/15-16  
        Central Library CUK Central Library CUK 04/03/2016 Professional Book Services 600.00   658.802 KEl 27211 05/08/2025 750.00 06/02/2016 General Book 20 INR 299/15-16  
        Central Library CUK Central Library CUK 04/03/2016 Professional Book Services 600.00   658.802 KEl 27212 05/08/2025 750.00 06/02/2016 General Book 20 INR 299/15-16  
      Not for loan Central Library CUK Central Library CUK 04/03/2016 Professional Book Services 600.00   658.802 KEl 27213 05/08/2025 750.00 06/02/2016 General Book 20 INR 299/15-16  
        Central Library CUK Central Library CUK 03/05/2016 Professional Book Services 639.20   658.802 KEl 28716 05/08/2025 799.00 17/02/2016 General Book 20 INR 325/15-16  
        Central Library CUK Central Library CUK 03/05/2016 Professional Book Services 639.20   658.802 KEl 28717 05/08/2025 799.00 17/02/2016 General Book 20 INR 325/15-16  
        Central Library CUK Central Library CUK 03/05/2016 Professional Book Services 639.20   658.802 KEl 28718 05/08/2025 799.00 17/02/2016 General Book 20 INR 325/15-16  
        Central Library CUK Central Library CUK 03/05/2016 Professional Book Services 639.20   658.802 KEl 28719 05/08/2025 799.00 17/02/2016 General Book 20 INR 325/15-16  
        Central Library CUK Central Library CUK 03/05/2016 Professional Book Services 639.20   658.802 KEl 28720 05/08/2025 799.00 17/02/2016 General Book 20 INR 325/15-16  
        Central Library CUK Central Library CUK 03/05/2016 Professional Book Services 639.20   658.802 KEl 28721 05/08/2025 799.00 17/02/2016 General Book 20 INR 325/15-16  
        Central Library CUK Central Library CUK 03/05/2016 Professional Book Services 639.20   658.802 KEl 28722 05/08/2025 799.00 17/02/2016 General Book 20 INR 325/15-16  
        Central Library CUK Central Library CUK 03/05/2016 Professional Book Services 639.20   658.802 KEl 28723 05/08/2025 799.00 17/02/2016 General Book 20 INR 325/15-16  
        Central Library CUK Central Library CUK 03/05/2016 Professional Book Services 639.20   658.802 KEl 28724 05/08/2025 799.00 17/02/2016 General Book 20 INR 325/15-16  
        Central Library CUK Central Library CUK 03/05/2016 Professional Book Services 639.20   658.802 KEl 28725 05/08/2025 799.00 17/02/2016 General Book 20 INR 325/15-16