Marketing Management:A Decision Making Approach (Record no. 90055)

MARC details
000 -LEADER
fixed length control field 00569nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805131001.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2010||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132104711
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 VEN
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Venugopal Pingali
245 #0 - TITLE STATEMENT
Title Marketing Management:A Decision Making Approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Sage
Place of publication, distribution, etc. Los Angeles
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 244
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Approach
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Making
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Decision
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Venugopal Pingali
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 15/09/2015 The Book Syndicate 396.00   658.8 VEN 22878 05/08/2025 495.00 14/03/2015 General Book 20 INR TBS/55352
        Central Library CUK Central Library CUK 15/09/2015 The Book Syndicate 396.00   658.8 VEN 22879 05/08/2025 495.00 14/03/2015 General Book 20 INR TBS/55352