Strategic Marketing Management (Record no. 83203)

MARC details
000 -LEADER
fixed length control field 00512nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805130141.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2005||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750659383
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 WIL
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business Studies
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wilson Richard M S
245 #0 - TITLE STATEMENT
Title Strategic Marketing Management
250 ## - EDITION STATEMENT
Edition statement 2011
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Elsevier
Place of publication, distribution, etc. USA
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 867
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gilligan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 13/10/2011 Info Book Distributors 476.00   658.8 WIL 5083 05/08/2025 595.00 09/09/2011 General Book 20 INR 9782