How Cool Brands Stay Hot Branding to Generation Y (Record no. 83172)

MARC details
000 -LEADER
fixed length control field 00583nam a2200241Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805130139.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2011||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749462505
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 BER
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Berh Joeri Van Den
245 #0 - TITLE STATEMENT
Title How Cool Brands Stay Hot Branding to Generation Y
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Koganpage
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 248
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brands
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Cool
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Generation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hot
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element How
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Behrer Mattias
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 23/11/2015 Super Book Service 2578.40 1 658.827 BER 24266 29/09/2025 26/09/2025 3223.00 19/10/2015 General Book 20 INR 173