Global Brand Strategy (Record no. 83161)

MARC details
000 -LEADER
fixed length control field 00517nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805130138.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2008||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749442132
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 GEL
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gelder Sicco Van
245 #0 - TITLE STATEMENT
Title Global Brand Strategy
250 ## - EDITION STATEMENT
Edition statement 1st
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan Page
Place of publication, distribution, etc. London and Sterling, VA
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 260
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Global Brand Strategy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number Collection
        Central Library CUK Central Library CUK 03/03/2015 Bio Green Books 260.00   658.827 GEL 19980 05/08/2025 325.00 12/02/2015 General Book 20 INR LB-161  
      Not for loan Central Library CUK Central Library CUK 03/03/2015 Bio Green Books 260.00   658.827 GEL 19981 05/08/2025 325.00 12/02/2015 General Book 20 INR LB-161