Basic Marketing (Record no. 78049)

MARC details
000 -LEADER
fixed length control field 00581nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805125550.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2011||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070620186
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PER
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D
245 #0 - TITLE STATEMENT
Title Basic Marketing
250 ## - EDITION STATEMENT
Edition statement 15th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Tata McGraw Hill
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 844
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element William D
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Basic Marketing Global Managerial
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element McCarthy E Jerome
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Perreault
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy E Jerome
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 11/03/2016 Astral International Private LImited 680.00   658.8 PER 27484 05/08/2025 850.00 19/02/2016 General Book 20 INR LB-2642
        Central Library CUK Central Library CUK 11/03/2016 Astral International Private LImited 680.00   658.8 PER 27485 05/08/2025 850.00 19/02/2016 General Book 20 INR LB-2642
        Central Library CUK Central Library CUK 11/03/2016 Astral International Private LImited 680.00   658.8 PER 27486 05/08/2025 850.00 19/02/2016 General Book 20 INR LB-2462
        Central Library CUK Central Library CUK 11/03/2016 Astral International Private LImited 680.00   658.8 PER 27487 05/08/2025 850.00 19/02/2016 General Book 20 INR LB-2642
        Central Library CUK Central Library CUK 11/03/2016 Astral International Private LImited 680.00   658.8 PER 27488 05/08/2025 850.00 19/02/2016 General Book 20 INR LB-2642