FCB ULKA Brand Building Advertising (Record no. 77958)

MARC details
000 -LEADER
fixed length control field 00522nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805125539.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070223943
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.10954 PAR
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business Studies
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Parmeswaran M G
245 #0 - TITLE STATEMENT
Title FCB ULKA Brand Building Advertising
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Tata McGraw Hill Education Pvt. Ltd.
Place of publication, distribution, etc. Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 212
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand FCB
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Building
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
      Not for loan   Central Library CUK Central Library CUK 03/10/2011 The Standard Book Company 360.00   659.10954 PAR 4900 05/08/2025 450.00 01/10/2011 General Book 20 INR SBC/2011/CRB/394
          Central Library CUK Central Library CUK 03/10/2011 The Standard Book Company 360.00   659.10954 PAR 4901 05/08/2025 450.00 01/10/2011 General Book 20 INR SBC/2011/CRB/394