Managing Brand Equity (Record no. 75230)

MARC details
000 -LEADER
fixed length control field 00426nam a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805125236.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s1991||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 29001013
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 AKK
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business Studies
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker David A
245 #0 - TITLE STATEMENT
Title Managing Brand Equity
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. The Free Press
Place of publication, distribution, etc. New YorK
Date of publication, distribution, etc. 1991
300 ## - PHYSICAL DESCRIPTION
Extent 299
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management managing Brand Equity
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 04/02/2011 Educational Supplies 952.00   658.827 AKK 2930 05/08/2025 1190.00 01/10/2011 General Book 20 INR 76022
        Central Library CUK Central Library CUK 25/01/2011 Educational Supplies 952.00   658.827 AAK 2931 05/08/2025 1190.00 10/01/2011 General Book 20 INR 76022