Principles of Marketing (Record no. 113956)

MARC details
000 -LEADER
fixed length control field 00726nam a2200313Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250812173528.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250812s2024||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789357055215
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
245 #0 - TITLE STATEMENT
Title Principles of Marketing
250 ## - EDITION STATEMENT
Edition statement 19th Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson
Place of publication, distribution, etc. Noida
Date of publication, distribution, etc. 2024
300 ## - PHYSICAL DESCRIPTION
Extent 736
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element agnihotri
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element armstrong
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element balasubramanian
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element gary
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Kotler
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element philip
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element prafulla
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element sridhar
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element principles
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong Gary
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Balasubramanian
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Invoice Number
        Central Library CUK Central Library CUK 08/04/2025 Bio-Green Books 872.00   658.8 KOT 48648 12/08/2025 1090.00 02/07/2025 General Book 20 LB-64
      Not for loan Central Library CUK Central Library CUK 08/04/2025 Bio-Green Books 872.00   658.8 KOT 48649 12/08/2025 1090.00 02/07/2025 General Book 20 LB-64