Marketing Analytics (Record no. 113896)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00609nam a2200241Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250812173523.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250812s2021||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780190130862 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800 MAI |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maity Moutusy |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Analytics |
| Remainder of title | For Strategic Decision Making |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Oxford University Press |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 465 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | analytics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | gurazada |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | maity |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | moutusy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | pavankumar |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gurazada Pavankumar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Discount | Invoice Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library CUK | Central Library CUK | 29/07/2025 | Astral International Private Limited | 479.20 | 658.800 MAI | 47373 | 12/08/2025 | 599.00 | 03/05/2025 | General Book | 20 | LB-128 | |||||
| Central Library CUK | Central Library CUK | 29/07/2025 | Astral International Private Limited | 479.20 | 658.800 MAI | 47374 | 12/08/2025 | 599.00 | 03/05/2025 | General Book | 20 | LB-128 | |||||
| Not for loan | Central Library CUK | Central Library CUK | 29/07/2025 | Astral International Private Limited | 479.20 | 658.800 MAI | 47375 | 12/08/2025 | 599.00 | 03/05/2025 | General Book | 20 | LB-128 |