Marketing Management (Record no. 113774)

MARC details
000 -LEADER
fixed length control field 00717nam a2200301Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250812173509.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250812s2022||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789356062665
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business Studies
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
245 #0 - TITLE STATEMENT
Title Marketing Management
250 ## - EDITION STATEMENT
Edition statement 16th Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson India Education Services Pvt.Ltd
Place of publication, distribution, etc. Uttar Pradesh
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent 587
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element alxander
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element chernev
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element keller
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element kevin
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element kotler
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element lane
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element philip
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chernev Alxander
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller Kevin Lane
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date due Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Discount Invoice Number
        Central Library CUK Central Library CUK 23/07/2025 Astral International Private Limited 904.00 1 658.8 KOT 48906 26/12/2025 10/12/2025 10/12/2025 1130.00 20/03/2025 General Book 20 LB-159
        Central Library CUK Central Library CUK 23/07/2025 Astral International Private Limited 904.00   658.8 KOT 48907   12/08/2025   1130.00 20/03/2025 General Book 20 LB-159