Marketing Management: A South Asian Perspective (Record no. 102030)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00435nam a2200169Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250807111336.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250807s2016||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip and Keller Kevin Lane |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management: A South Asian Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 756 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Discount | Currency | Invoice Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book Bank Library | Book Bank Library | 07/06/2017 | S.S. Bhavikatti | 701.22 | 658.8 KOT | BB10693 | 07/08/2025 | 899.00 | 07/08/2025 | Book Bank Books | 22.00 | INR | 1172 | |||||
| Book Bank Library | Book Bank Library | 07/06/2017 | S.S. Bhavikatti | 701.22 | 658.8 KOT | BB10694 | 07/08/2025 | 899.00 | 07/08/2025 | Book Bank Books | 22.00 | INR | 1172 | |||||
| Book Bank Library | Book Bank Library | 07/06/2017 | S.S. Bhavikatti | 701.22 | 658.8 KOT | BB10695 | 07/08/2025 | 899.00 | 07/08/2025 | Book Bank Books | 22.00 | INR | 1172 | |||||
| Book Bank Library | Book Bank Library | 07/06/2017 | S.S. Bhavikatti | 701.22 | 658.8 KOT | BB10696 | 07/08/2025 | 899.00 | 07/08/2025 | Book Bank Books | 22.00 | INR | 1172 | |||||
| Book Bank Library | Book Bank Library | 07/06/2017 | S.S. Bhavikatti | 701.22 | 658.8 KOT | BB10697 | 07/08/2025 | 899.00 | 07/08/2025 | Book Bank Books | 22.00 | INR | 1172 | |||||
| Book Bank Library | Book Bank Library | 21/06/2019 | S.S. Bhavikatti | 786.75 | 658.8 KOT | BB15517 | 07/08/2025 | 1049.00 | 01/06/2019 | Book Bank Books | 25.00 | INR | 4 | |||||
| Book Bank Library | Book Bank Library | 21/06/2019 | S.S. Bhavikatti | 786.75 | 658.8 KOT | BB15518 | 07/08/2025 | 1049.00 | 01/06/2019 | Book Bank Books | 25.00 | INR | 4 | |||||
| Book Bank Library | Book Bank Library | 21/06/2019 | S.S. Bhavikatti | 786.75 | 658.8 KOT | BB15519 | 07/08/2025 | 1049.00 | 01/06/2019 | Book Bank Books | 25.00 | INR | 4 | |||||
| Book Bank Library | Book Bank Library | 21/06/2019 | S.S. Bhavikatti | 786.75 | 658.8 KOT | BB15520 | 07/08/2025 | 1049.00 | 01/06/2019 | Book Bank Books | 25.00 | INR | 4 | |||||
| Book Bank Library | Book Bank Library | 21/06/2019 | S.S. Bhavikatti | 786.75 | 658.8 KOT | BB15521 | 07/08/2025 | 1049.00 | 01/06/2019 | Book Bank Books | 25.00 | INR | 4 |