Strategic Brand Management: Building, Measuring, And Managing Brand Equity (Record no. 101512)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00449nam a2200169Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250807111201.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250807s2013||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131756898 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KEL |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller Kevin Lane |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic Brand Management: Building, Measuring, And Managing Brand Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 695 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Discount | Currency | Invoice Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book Bank Library | Book Bank Library | 21/03/2014 | Readers Choice | 600.00 | 658.827 KEL | BB439 | 07/08/2025 | 750.00 | 10/03/2014 | Book Bank Books | 20.00 | INR | 26 | |||||
| Book Bank Library | Book Bank Library | 21/03/2014 | Readers Choice | 600.00 | 658.827 KEL | BB440 | 07/08/2025 | 750.00 | 10/03/2014 | Book Bank Books | 20.00 | INR | 26 | |||||
| Book Bank Library | Book Bank Library | 21/03/2014 | Readers Choice | 600.00 | 658.827 KEL | BB441 | 07/08/2025 | 750.00 | 10/03/2014 | Book Bank Books | 20.00 | INR | 26 | |||||
| Book Bank Library | Book Bank Library | 21/03/2014 | Readers Choice | 600.00 | 658.827 KEL | BB442 | 07/08/2025 | 750.00 | 10/03/2014 | Book Bank Books | 20.00 | INR | 26 | |||||
| Book Bank Library | Book Bank Library | 21/03/2014 | Readers Choice | 600.00 | 658.827 KEL | BB443 | 07/08/2025 | 750.00 | 10/03/2014 | Book Bank Books | 20.00 | INR | 26 | |||||
| Book Bank Library | Book Bank Library | 21/03/2014 | Readers Choice | 600.00 | 658.827 KEL | BB444 | 07/08/2025 | 750.00 | 10/03/2014 | Book Bank Books | 20.00 | INR | 26 | |||||
| Book Bank Library | Book Bank Library | 21/03/2014 | Readers Choice | 600.00 | 658.827 KEL | BB445 | 07/08/2025 | 750.00 | 10/03/2014 | Book Bank Books | 20.00 | INR | 26 | |||||
| Book Bank Library | Book Bank Library | 21/03/2014 | Readers Choice | 600.00 | 658.827 KEL | BB446 | 07/08/2025 | 750.00 | 10/03/2014 | Book Bank Books | 20.00 | INR | 26 | |||||
| Book Bank Library | Book Bank Library | 21/03/2014 | Readers Choice | 600.00 | 658.827 KEL | BB447 | 07/08/2025 | 750.00 | 10/03/2014 | Book Bank Books | 20.00 | INR | 26 | |||||
| Book Bank Library | Book Bank Library | 21/03/2014 | Readers Choice | 600.00 | 658.827 KEL | BB448 | 07/08/2025 | 750.00 | 10/03/2014 | Book Bank Books | 20.00 | INR | 26 |